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党的十八大报告中提出建设社会主义文化强国,关键是增强全民族文化创造活力。红色文化作为社会主义先进文化的重要源头之一,其创新传播对促进社会主义先进文化建设具有重大意义。纪念馆承担着传播红色文化的历史使命,本文从纪念馆宣教工作者的角度,试论如何发掘和利用红色文化独特的价值功能,积极搭建红色文化活动平台,依托独有的“红船精神”文化资源,拓展纪念馆宣传教育的有效途径,倡导红色文化的崇高思想境界和革命道德情操,使红色文化深入人心。
In the report to the 18th CPC National Congress, the key to building a socialist country with culture is to enhance the vitality of the entire nation’s culture. As an important source of socialist advanced culture, red culture is of great significance to promote the advanced socialist culture. The Memorial Hall undertakes the historical mission of spreading the red culture. This article attempts to explore how to exploit and utilize the unique value function of the red culture from the perspective of mission workers in the memorial hall, actively build a platform for red cultural activities, rely on the unique “Red Boat Spirit” Cultural resources, to expand the publicity and education of memorials effective way to promote the lofty ideological realm of red culture and revolutionary moral sentiment, so that red culture enjoys popular support.