论文部分内容阅读
动漫产业的快速发展促使动漫衍生品以各种方式融入人们的日常消费,也使其成为整个动漫产业链中的重要一环。我国动漫衍生品开发在迅猛成长中依然存在着设计、生产、市场等诸多方面的不足,尤其需要在大的发展环境下贯彻“全产业链”的发展思路、融合工业产品造型设计理念并增强维护知识产权的意识与能力,为未来发展创造更优的条件。
The rapid development of the animation industry has prompted animation derivatives to integrate into people’s daily consumption in various ways and make them an important part of the animation industry chain. In the rapid development of animation derivatives in China, there are still many shortcomings in the aspects of design, production and market. In particular, it is necessary to carry out the development concept of “whole industry chain” under the great development environment and integrate the concept of industrial product design Enhance awareness and ability to maintain intellectual property and create better conditions for future development.