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The development of the internet has increasingly created opportunities for companies to stay competitive by offering consumers fast and convenient ways of making purchases within the online retail environment.Whilst online shopping is widespread in western society,it has not fully penetrated the African market.In Zimbabwe,there are challenges regarding internet penetration.In fact,online platforms have brought about a lot of competition,and as such,an astute marketer must be prepared to engage with online retailing.Considering this,the aim of this study is to examine the factors that influence consumers’ repurchase intentions and propose a framework that can help managers to develop more effective marketing strategies.The study participants were those that engage in online purchasing activity.Insights were obtained from a convenience sample of 100 customers,who participated in a survey.Further insights were also obtained from in depth interviews with four（4）entrepreneurs.The quantitative results were analysed using SPSS,and here,descriptive,associative,and predictive analytical techniques were used.Insights are also drawn from secondary data sets covering a 10 year period.It was found that there is an association between perceived value,privacy concerns,trust,systems availability and functionality,and online customer purchase intentions.Further,it was found that there was an association between online repurchase intentions,and other contextually based factors.However,some of the quantitative results obtained contrast with what is suggested by some of the literature.The qualitative findings reveal local understandings of online repurchase intentions.Results of secondary data analysis reveal a strong relationship between the number of intent users and sales revenues generated by online retailers in Zimbabwe.An outcome of the study was the development of a framework that can help managers to develop more effective marketing strategies within the context of online shopping and customer repurchase intention.Further,the study also made some managerial contributions,and suggested courses of action that can be taken by managers to help their businesses capitalise on the opportunities provided by the growth of online shopping.