论文部分内容阅读
移动媒体时代早已到来,商家从移动媒体中捕捉到的客户信息比以往任何时候都多,只有当广告主及设计者真正了解如何通过广告设计与移动媒体用户进行有效沟通,才更接能近成功的目标。网络广告的游戏规则正在改变,不再完全遵守传统的广告形式,而是围绕着使用者的体验和产品本身开始重新设计广告的表现方式,而我们的《网络广告设计》课程的教学在这方面有很大的空白,迫切需要进行其课程进行改革。一、基于移动终端的网络广告的发展现状
The era of mobile media is long over, and merchants capture more customer information from mobile media than ever before, and advertisers and designers can only succeed if they truly understand how to communicate effectively with mobile media users through advertising design The goal. The rules of the game of online advertising are changing, not in full compliance with the traditional forms of advertising, but rather in terms of the user experience and the way the product itself begins to redesign the performance of advertisements, and our teaching of “online advertising design” courses in this area There is a huge gap and there is an urgent need to reform its curriculum. First, based on the development of mobile terminals online advertising status quo