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所谓注意力经济,是从经济学的角度对注意力能够获取经济利益的现象进行分析,研究注意力的经济价值的学说。对于目前物质商品来说,同质化是很严重的现象,不同的品牌之间只有通过争夺受众注意力来实行区别,也就是市场划分,这对于成功的现代商业活动来说是必需的,因此,注意力经济的范畴应当得到一定程度的重视,如果将注意力经济的范畴研究透彻,那么,才能更加了解市场需求和消费特征,将生产投资的效用开发到最大。实际上,注意力是一种生理现象,是人的一种生存以及其他社会行为过程中的心理活动,是心灵之窗。人们将注意力集中于某项事物,并通过购买、消费行为才能获得时,这时的注意力,就具有了经济意义。人的注意力具有自身的特点和活动规律,从这个基点出发,才能解决注意力的经济价值、经济关系以及正确掌握、分配、利用注意力的一系列经济问题,这就是注意力的经济范畴问题。
The so-called attention economy, from the perspective of economics to pay attention to the economic benefits of the phenomenon of analysis, study the economic value of attention theory. Homogeneity is a very serious phenomenon for the current physical goods. The difference between different brands is only achieved by competing for the attention of the audience, that is, the market division, which is necessary for successful modern commercial activities. Therefore, , Attention should be paid to the extent of the economic aspects of attention, if the study of the category of attention economy, then, in order to better understand the market demand and consumer characteristics, the productive investment to maximize the development. In fact, attention is a physiological phenomenon, a kind of human activity and other social activities in the psychological activity, is the window of the soul. When people focus their attention on something and get it through buying and consuming behavior, the attention at this moment has the economic significance. Human attention has its own characteristics and rules of activity, starting from this point to solve the economic value of attention, economic relations and the correct grasp, distribution, use of attention a series of economic problems, which is the economic aspects of attention .