2012年被人们称为创业之年,从中央到地方,相继出台了许多鼓励微企创业的优惠政策,许多心怀梦想的人也借着这股“春风”创办了属于自己的企业。但创业容易,要让自己的企业生存发展起来却实属不易——经营得比较理想的小微企业多半懂得“吆喝”——“广告是生意的灵魂”嘛。干什么吆喝什么,磨刀的要喊出声来,卖麻花的要支出个摊来。不然别人怎么找你做生意? In 2012, it was known as the year of entrepreneurship. From the central government to local governments, many preferential policies to encourage micro-enterprise entrepreneurship were successively introduced. Many people with dreams also established their own businesses through this “spring breeze”. However, entrepreneurship is easy. It is difficult for one’s own company to survive and develop. The most successful small and micro-businesses are able to understand and “scratch”—“advertising is the soul of business”. What to do with what to drink, sharp knife shouting out loud, to sell a twist to spend a stall. Or how do people find you to do business?