本文从能力结构、心理因素、社会因素等三方面分析了营销市场营销专业本科生就业的影响因素。探讨了高校在理论教育、实践教育、就业指导等方面对市场营销专业本科生的培养途径,为高校市场营销专业的就业指导工作提供了理论依据。 This article analyzes the influencing factors of the employment of undergraduates in marketing marketing from three aspects: ability structure, psychological factors and social factors. This paper discusses the ways to cultivate undergraduates majoring in marketing in theoretical education, practical education and employment guidance in colleges and universities, and provides a theoretical basis for employment guidance of marketing professionals in colleges and universities.