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目前,外资企业的覆盖范围没有完全覆盖整个广东省,主要覆盖的地区是珠三角,在激烈的酒店业竞争中,广东本土酒店还是有很大的生存空间。但能真正能够与外资品牌企业相抗衡的酒店不多。本课题着重从广东酒店的品牌竞争力低下,缺乏品牌形象竞争力的存在的问题进行分析与研究,从而提出一些解决的措施,希望这样能够给广东的酒店业的发展与壮大带来参考的现实意义。
At present, the coverage of foreign-funded enterprises does not completely cover the entire Guangdong Province, and the main coverage area is the Pearl River Delta. In the fierce competition in the hotel industry, local hotels in Guangdong still have a large living space. However, there are not many hotels that can really compete with foreign brands. This topic focuses on the analysis and research from the low brand competitiveness of Guangdong hotels and the lack of competitiveness of the brand image, so as to propose some solutions, hoping to bring a reference reality to the development and growth of Guangdong’s hotel industry. significance.