我们经常会发现,媒体前期的概念、宣传、品牌、服务都比较好,但实际实施起来进行投放落实时,就会涉及许多的问题。目前诸多的户外媒体正随着技术的更新经历抢占渠道的导入阶段、跑马圈地扩张资源的成长阶段,而有些已经开始进入融资并购、整合上市的成熟阶段。每一个新生的媒体都有各自的发展轨迹,按照其自身的媒体 We often find that the concept, publicity, branding and services of the pre-media period are relatively good. However, when it is put into practice in actual implementation, many problems will be involved. At present, many outdoor media are channeling the channel of preemption as the technology is updated. They are expanding their resources and some have begun to mature into mergers and acquisitions and consolidation. Each new media has its own development track, according to its own media