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随着29届北京奥运会我国体育实力的凸显,无可争议的我国已经成为了一个体育强国。体育的发展与传播是媒体的一个极为重要的任务,因此探析体育与媒体的互动影响有着极为深远的意义。
With the highlight of China’s sports strength in the 29th Beijing Olympic Games, it is indisputable that our country has become a sports powerhouse. The development and dissemination of sports is an extremely important task of the media. Therefore, it is of far-reaching significance to analyze the interactive influence between sports and the media.