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电影产业在中国本是不温不火的传统产业,但是随着经济的快速发展、好莱坞对中国市场的进军、中国第五代和第六代电影人的努力、中国消费者对电影消费的增加以及互联网信息技术的发展等,电影产业在近几年成为逐渐上升的朝阳产业。其中2012年开始介入电影市场的电商对电影票价的补贴成为电影消费的一大助推力和电影票房的一大保障,对电影消费产生诸多影响。电商补贴亦有其优势劣势,未来发展趋势也是值得关注的一大问题。
However, with the rapid economic development, Hollywood’s entry into the Chinese market, the efforts of China’s fifth and sixth generation filmmakers, and the increase in spending by Chinese consumers on film have shown that the movie industry in China was originally a tepid industry. However, As well as the development of Internet information technology, the movie industry has become a rising sun industry in recent years. Among them, the subsidies for movie ticket fares by e-commerce operators involved in the movie market in 2012 have become a big boost for movie consumption and a big guarantee for movie box office, which have a lot of impact on movie consumption. E-commerce subsidies also have their advantages and disadvantages. Future trends are also a major issue that deserves attention.