当营销创新变得越来越难,企业和经销商不得不重复使用常规营销手段的时候,如何让常规的手段发挥出更大的作用,是决定营销成败的关键一环。俗话说心动不如行动,其含义是强调决策或者执行力的重要性。但是对于酒类营销中常规的活动或者策略,仅仅是复制下来的行动是远远不够的,更重要的是了解营销活动背后的真正主旨和意图,并付出更多的努 When marketing innovation becomes harder and harder, and companies and distributors have to repeatedly use conventional marketing methods, how to make conventional means play a greater role is the key to determining the success or failure of marketing. As the saying goes, heart is not as good as action. Its meaning is to stress the importance of decision-making or execution. But for routine activities or tactics in alcohol marketing, it’s not enough to simply copy the actions. What’s more important is to understand the true purpose and intent behind the marketing activities and pay more attention to them.