随着科技的进步,信息时代充斥着人们的生活,大数据时代下的多媒体技术和资讯快报不断影响着人们的生活方式和审美品位,所以原始的对于商品的简单陈列和介绍说明已经远远不能满足人们对于美学的认识和追求。大数据时代催生了多种新媒体共存的局面,将新媒体应用在当代商品的展览展示陈列上,会使得空间领域的发展充满生机和活力。从社会学的角度来分析展示陈列,不仅仅是单纯的文化体现和社会活动,更是在潜移默化的影响人们的生活。目前,交互新媒体技术已经拥有大量的用户,大大的提升了它的使用空间,本文着重分析交互新媒体技术在展览展示空间中的应用。 With the progress of science and technology, the information age is full of people’s life. The multimedia technology and information express under the era of big data continue to affect people’s lifestyles and aesthetic taste. Therefore, the original description of the simple display and introduction of goods is far from Meet people’s understanding and pursuit of aesthetics. The era of big data has given birth to the coexistence of a variety of new media. The application of new media to the exhibition display of contemporary commodities will make the development in the space field full of vigor and vitality. To analyze and display the display from the perspective of sociology is not only a mere manifestation of culture and social activities but also a subtle influence on people’s lives. At present, interactive new media technology already has a large number of users, greatly improving its use of space, this article focuses on the analysis of interactive new media technology in exhibition space.