2014年是互联网医疗的爆发元年,预计未来十年将以十倍速度增长。互联网正在以前所未有的速度驱动经济结构转型和社会的发展,人们的生产、生活方式发生巨大的变革。站在时代风口,医疗企业品牌传播如何进行变革,如何迎合人们的思维习惯与需求,紧密受众与品牌的关系,本文对此将进行探索。 2014 is the first year of Internet medical emergencies and it is estimated that the rate of ten-year growth in the next ten years will increase. The Internet is driving economic restructuring and social development at an unprecedented speed and people’s production and life style have undergone tremendous changes. Standing in the times, the medical enterprise brand communication how to make changes, how to cater to people’s thinking habits and needs, close audience and brand relationship, this article will explore.