目前，茶叶界对进行品牌生产的呼声很高，生产企业对品牌生产也有迫切的期望。然而，迄今为止，我国茶叶（特别是名优绿茶）的品牌生产进程仍然缓慢。为此，笔者根据名优绿茶的产销现状提出名优绿茶品牌生产的若干必要条件，以期加快我国茶叶品牌生产的进程。何为品牌，通俗地 At present, the call for brand production in the tea industry is high, and production companies also have urgent expectations for brand production. However, so far, the brand production process of China’s tea (especially famous green tea) is still slow. To this end, the author puts forward some necessary conditions for the production of famous green tea brands based on the status quo of the production and marketing of famous green tea, in order to speed up the process of tea brand production in China. What is the brand, popularly