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有人说“传统企业转型已经到了最后时刻,错过了它,你可能就错过了一个时代”。可是,究竟怎样才算是真正拥抱互联网,建个网站、做个公众号或者找到潜在客户名单发邮件和短信就算是吗?真正的数字化营销是什么?如何站在战略高度去理解它的精髓呢?我们不妨走出众多迷思,通过典型企业的实践来感悟它,相信你会得到启迪。
Some people say “traditional business transformation has come to the last moment, missed it, you may have missed an era ”. However, what exactly is embracing the Internet, building a website, becoming a public phone number or finding a list of potential customers to send e-mail and text messages even if it is? What is the real digital marketing? How to stand a strategic height to understand its essence? We may wish to go out of many myths, through the practice of typical businesses to comprehend it, I believe you will be inspired.