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当前,市场经济快速发展,商品的流通逐渐加快,落后产品的淘汰也很快,产品要在市场竞争中占有一定的地位,不仅要依靠产品本身,还需要在包装设计中灵活地运用一些传统的民间艺术,强化商品的民族性,使产品的价值得到增加,也使传统的民间艺术得到传播,凸显民族特色,强化包装设计的影响力。本文就杨家埠民俗艺术在包装设计中的运用进行分析和研究。
At present, the rapid development of the market economy, the gradual acceleration of the circulation of commodities, the elimination of outdated products is also very fast, the product should occupy a certain position in the market competition, not only to rely on the product itself, but also the packaging design flexibility in the use of some traditional Folk art, to strengthen the national character of the product, to increase the value of the product, but also to spread the traditional folk art, highlighting the national characteristics, and strengthen the influence of packaging design. This article analyzes and studies Yangjiabu folk art in packaging design.