“战略”原为军事名词,现代企业的战略管理,是指企业的高层管理者通过对整个企业赖以生存发展的外部环境条件、竞争态势的研究分析,论证、判断公司应负的使命和任务,使整个企业战略的形成、实施、评价和控制能全面有效地贯彻实行的全部管理过程。 企业战略按在组织层次中的地位分为总体战略、经营战略和职能战略。其中经营战略是指企业按经营的产品品种、行业或市场区域组成战略经营单位时,以改进企业某种产品、某个行业或 “Strategic” was originally a military term. Strategic management of modern enterprises means that the top management of an enterprise demonstrates and judges the mission and tasks that the company should bear by studying and analyzing the external environmental conditions and competitive situations in which the entire enterprise depends on survival and development. This enables the entire company’s strategy to be formed, implemented, evaluated, and controlled to fully and effectively implement the entire management process. The corporate strategy is divided into overall strategy, business strategy and functional strategy according to its position in the organizational level. The business strategy refers to the improvement of a certain product, a certain industry, or the like when the company forms a strategic business unit according to the type of product, industry, or market that it operates.