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随着我国经济的发展和改革开放的不断深化,我国的各行各业都获得了良好的发展机遇,取得了巨大的发展。当前,我国越来越重视市场营销在经济发展中的作用,对市场营销的研究也逐渐增多。我国的市场营销研究一方面批判性地吸取和借鉴了国外先进研究成果,另一方面立足自身实践不断积极探索,因而取得了重要的研究成果,形成了系统的研究资料,获得了巨大的研究进展。本文分析了国内市场营销研究的进展,预测了我国市场营销研究的发展趋势,以期为我国的市场营销研究提供借鉴。
With the economic development in our country and the deepening of reform and opening up, all walks of life in our country have enjoyed good opportunities for development and have achieved tremendous growth. At present, our country pays more and more attention to the function of marketing in the economic development, and the marketing research is also gradually increasing. On the one hand, China’s marketing research has drawn and borrowed the advanced research achievements from abroad critically, on the other hand, based on its own practice, it has been actively exploring, and has made important research achievements, formed the systematic research materials, and obtained great research progress . This article analyzes the progress of the domestic marketing research, predicts the development trend of marketing research in our country, with a view to providing reference for our marketing research.