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游昌乔,关键点传播集团董事长。著名公关顾问专家、品牌传播专家、危机管理专家,被誉为“中国危机管理第一人”、“鹰派品牌管理专家”。是360°新闻营销、公关传播5B原则及危机公关5S原则的创导者。网络时代,当一场猝不及防的危机袭来时,作为公众人物的CEO要如何面对口水、砖头、明枪与暗箭?著名危机管理专家游昌乔支招“五度”危机公关制胜法则——用生动的事例,讲述如何做到高度、态度、风度、气度和尺度。
You Changqiao, chairman of the key point communication group. Well-known public relations consultant experts, brand communication experts, crisis management experts, known as “the first Chinese crisis management ”, “hawk brand management experts ”. 360 ° news marketing, public relations communication 5B principles and crisis PR 5S principle of the founder. The Internet era, when a crisis caught up in the offensive, the CEO as a public figure how to face saliva, bricks, guns and stabs? Well-known crisis management expert Youchang Qiao Weaponry With vivid examples of how to achieve a high degree of attitude, demeanor, tolerance and scale.