论文部分内容阅读
21世纪以来,以博客、播客、QQ空间等为代表的草根媒介出现并逐渐壮大,形成与传统大众媒介相对应的传播态势。“中国博客大众化元年”后,草根媒介随着现代科技的发展已经能让普通民众快速成名,如“十年砍柴”等人的博客。如今,草根媒介的“小道消息”也为网民信息提供来源。本文就新媒介环境下的草根媒介对三大大众传播理论(“把关人”、“议程设置”、“意见领袖”)带来的冲击与影响进行浅析。
Since the 21st century, grassroots media represented by blogs, podcasting, QQ spaces, etc. have appeared and have been gradually expanded to form a communication situation corresponding to the traditional mass media. With the development of modern science and technology, the grassroots media has become famous for its ordinary people quickly, such as the blog “Ten Years of Cutting Chai” and others. Today, grassroots media sources also provide information to Internet users. This paper analyzes the impact and influence of grassroots media on the three major mass media theories in the context of new media: the impact of the three mass media theories on “the people,” “agenda setting,” and “opinion leaders.”