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企业聘请代言人用意在于增加品牌关注度,以获得消费者的认知。在这场增强品牌认知度的战役中,品牌代言人的出现经历了怎样的过程?企业需怎样发挥品牌代言人的最大效用,规避代言期间的隐性风险?
Enterprises employ spokesmen intended to increase brand awareness in order to obtain consumer awareness. In this campaign to enhance brand awareness, the emergence of brand ambassadors experienced what kind of process? How companies should play the greatest role of brand ambassador, to avoid recessive risks endorsements?