当今报纸的竞争,主要表现为同质化的竞争。同质化主要表现在编辑思路、受众定位基本相同以及栏目设置、采编内容、报道策划方式类似等方面。在版面编排样式、标题制作等外在形式上,凡是曾让人耳目一新的东西,都很快在客观上形成相互模仿的状态。为此,加强纸质媒体地方特色成为各大报纸应对同源化问题的重要手段之一。因为每个地区所具备的文化特色是独一无二的,也是最贴近当地受众群体的。从副刊看地域文化特色副刊丰富多彩,风姿绰约,使报纸生趣盎然、引人入胜,并充满了不同文 The competition in today’s newspapers is mainly manifested in the homogenization of competition. Homogeneity is mainly reflected in the editing ideas, the audience is basically the same positioning and column settings, editorial content, planning and reporting of similar aspects. In the external form such as the layout style, the title making, etc., anything that once made people fresh and new, quickly and objectively formed an imitation of each other. Therefore, strengthening the local characteristics of paper media has become one of the major means by which major newspapers deal with the problem of homology. Because each region has its own cultural identity that is unique and close to the local audience. From the supplement to see the regional cultural features supplements colorful, graceful, so that newspaper is full of fun, fascinating and full of different text