是否这次危机的出现才是这些新媒体出问题的缘由,还是他们本身就有先天不足,危机只是暴露了这些不足而已?最近接到几个电话,内容不是以往一些项目方劈头盖脸的一顿商业模式的叙述,而是几个新媒体行业的朋友来与我诉苦,谈及事由不外乎金融危机、广告行业不景气等等。结合自身的工作,确实出现了这么些现象:从广告主这方面来说,由于预测未来市场将出现低迷情况,多数国外公司纷纷缩减不必要的广告开支;国内企业虽然比较乐观,但其实他们也知道形势会比较严峻, Whether this crisis is the cause of these new media problems, or they themselves have inherent deficiencies, the crisis just exposed these deficiencies? Recently received a few phone calls, the content is not the past, some projects are beginning to cover up a business model The narrative, but several new media industry friends complained to me, talking about the cause is nothing more than the financial crisis, the advertising industry downturn and so on. In combination with their work, there are indeed some such phenomena: from the perspective of advertisers, most foreign companies have curtailed unnecessary advertising expenditures in anticipation of a downturn in the future market. Although domestic enterprises are more optimistic, in fact, they also Know the situation will be more serious,