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调研显示,顾客品牌知识、企业知识、外部知识这三个主范畴对回族老字号品牌进化路径具有显著影响,由此构建的品牌进化模型可以有效解释回族老字号品牌进化的知识影响因素和进化路径。
The research shows that the three main categories of customer brand knowledge, enterprise knowledge and external knowledge have a significant impact on the evolutionary path of the old brand of the Hui nationality. The brand evolution model thus constructed can effectively explain the knowledge influencing factors and evolutionary path of the Hui nationality brand evolution.