《中华人民共和国食品安全法》第55条规定广告代言人①实施虚假推荐行为②,将与生产经营者承担连带责任。此规定的法律基础亦不充分,且在实际操作中将使广告代言人逃避法律制裁或承担过重的责任。广告代言人应对其虚假推荐行为向消费者承担独立的法律责任,立法应对广告代言人的法律义务、法律责任作出明确规定。 Article 55 of the “Food Safety Law of the People’s Republic of China” stipulates that the advertising spokesman ① practice false recommendation ② and will be jointly and severally liable with the producer and operator. The legal basis of this provision is not sufficient, and in practice will allow advertisers to evade legal sanctions or bear the heavy responsibility. Ad spokesman should be false recommendation to consumers bear independent legal responsibility, legislation should address the advertising spokesman’s legal obligations, the legal liability to make it clear.