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通过对南宁市越南游客的市场调研,在采用数理统计方法分析越南游客的行为特征基础上,提出了南宁市进一步拓展越南旅游市场的对策。认为自2007年以来,越南已经成为广西第一大入境游客客源地,越南旅游市场已经成为广西入境旅游的重要组成部分。南宁市作为广西的首府,是越南游客重要的中转站和目的地。越南游客的旅游消费行为特征将对南宁市开发越南旅游市场具有十分重要的意义。
Based on the market survey of Vietnamese tourists in Nanning, this paper analyzes the behavior characteristics of Vietnamese tourists by means of mathematical statistics and puts forward the countermeasures of further expanding Nanning tourism market. He believes that since 2007, Vietnam has become the largest source of inbound tourists in Guangxi, and Vietnam’s tourism market has become an important part of Guangxi’s inbound tourism. As the capital of Guangxi, Nanning is an important transit point and destination for Vietnamese tourists. The characteristics of the tourism consumer behavior of Vietnamese tourists will have great significance for the development of the tourism market in Vietnam.