旅游网络营销集传媒与交易场所于一身,利用互联网进行旅游营销活动,因而赋予旅游营销组合以崭新的内涵。文章对山西旅游网络营销可行性进行了分析,并对山西旅游网络营销组合策略进行了探究,认为山西从产品、价格、渠道和促销等方面研究旅游网络营销组合策略势在必行。 Tourism Network Marketing Set in one of the media and trading venues, the use of the Internet tourism marketing activities, thus giving the tourism marketing mix with new connotation. This article analyzes the feasibility of Shanxi tourism network marketing and probes into Shanxi tourism network marketing combination strategy. It thinks that it is imperative to study the combination strategy of tourism network marketing from the aspects of product, price, channel and promotion.