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本文通过分析销量提升的各种营销策略,总结现有的产品销量增长模型,进而在分析现有产品销量增长模型优缺点的基础上,提出新的第四种产品销量增长模型,即产品销量增长的动力模型。运用此模型,可以更好地把握产品销量增长的一般规律,分析诊断营销实践中存在的关键问题,为制定有效的营销策略提供指导。
Based on the analysis of various marketing strategies for sales promotion and summarizing the existing product sales growth models, this paper proposes a new sales growth model of the fourth product based on the analysis of the advantages and disadvantages of existing product sales growth models, that is, product sales growth Dynamic model. Using this model, we can better grasp the general law of product sales growth, analyze the key problems in the diagnosis marketing practice and provide guidance for the formulation of effective marketing strategies.