广告语言学既是同修辞学、心理学、传播学、市场学、社会学、美学乃至销售学等相关联的一门边缘学科,同时又是一门艺术,是“信息传递艺术”。广告语言的艺术性表现是多姿多彩的,广告语言不该是板着面孔式的说教,而应该是用热情亲切式的形象谈话,进行传递信息,沟通产销,指导消费,从而使消费者受到潜移默化的影响。 Advertising linguistics is not only an edge discipline associated with rhetoric, psychology, communication, marketing, sociology, aesthetics and even sales science, but also an art and an art of information transmission. The artistic expression of the advertising language is colorful. The advertising language should not be the face-type preaching. Instead, it should be used to convey the message, communicate the sales and marketing, guide the consumption so that the consumers are subtle Impact.