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在当代遗产旅游的发展过程中,原真性与旅游体验之间的博弈愈演愈烈,如何协调文化遗产原真性保护与旅游体验开发之间的关系成为极具争议性的话题。本文以内蒙古自治区元上都遗址为例,通过实地调研、文献查阅、问卷调查以及深度访谈全面深入地探究了其保护开发现状,提出了原真性保护与旅游发展的关系矩阵模型,以及合理可行的发展对策。笔者认为,当代遗产旅游应以文化为切入点,力求旅游体验开发与遗产原真性保护的动态平衡。
During the development of contemporary heritage tourism, the game between authenticity and tourism experience intensified. How to coordinate the relationship between the authenticity protection of cultural heritage and the development of tourism experience became a controversial topic. This paper, taking the site of Yuan Shangdu in Inner Mongolia Autonomous Region as an example, explores the status quo of its protection and development through field investigation, literature review, questionnaire survey and in-depth interviews and puts forward the relationship matrix model of authenticity protection and tourism development, as well as reasonable and feasible Development Strategy. The author believes that contemporary heritage tourism should take culture as an entry point, and strive to develop the tourism experience and heritage of the authenticity of the dynamic balance.