我现在买断了一个中档白酒品牌,即将面市。鉴于目前大家都在拼终端,因为主打终端既要消耗大量的财力物力,又很难保证必胜,所以我打算避开这一渠道,直接面对消费者。具体做法是成立一个酒业俱乐部,凡是购买我的产品的消费者自动成为俱乐部会员,到时我可以直接送酒上门,同时通过节假日搞一些喜庆活动来维护消费者。这样既可以省下大量的终端费用,又可以避免假酒沧州市某公司吕经理: I have now bought a mid-range liquor brand and will be available soon. In view of the fact that everyone is fighting the terminal, because the main terminal will not only consume a lot of financial resources and material resources, but also difficult to guarantee victory, so I intend to avoid this channel and directly face consumers. The specific approach is to set up a wine club. Consumers who buy my products automatically become club members. At that time, I can directly send alcohol to the door, and at the same time engage in festive activities through the holidays to protect consumers. This can save a lot of terminal costs, but also can avoid false liquor Luzhou City, a company manager: