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一、三种层次的战略用于制定企业战略计划的投资选择方法,在六十年代末始为各大公司重视并得到广泛的运用。投资选择计划有助于企业制定总体战略。企业总体战略一般可分为经营单位战略、公司战略和社会机构战略三个层次。投资选择计划对这几种不同层次的战略有着不同的影响。1.经营单位战略指一个特定经营单位的竞争战略。一个经营范围极广的公司有许多
One and three levels of strategy are used to formulate investment selection methods for corporate strategic plans. At the end of the 1960s, they began to pay attention to major companies and have been widely used. The investment selection plan helps companies develop overall strategies. The overall corporate strategy can generally be divided into three levels: business unit strategy, company strategy and social organization strategy. Investment choice plans have different effects on these different levels of strategy. 1. The business unit strategy refers to the competitive strategy of a particular business unit. A company with a wide range of operations has many