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本文以郭明义媒介形象构建为例,深入探讨在中国社会转型时期,原有典型人物报道影响力日渐式微的态势下,新闻媒体如何突破固有模式,更新典型形象的传播理念,以充分发挥新闻媒体的导向功能,持续增强典型人物示范作用的辐射力和影响力。
This article takes Guo Mingyi’s media image as an example to probe deeply into how the news media break through the inherent mode and renew the propaganda concept of the typical image in the social transformation period of China and the influence of the original typical characters is becoming smaller and smaller. Oriented function, continue to enhance the exemplary role of the typical role of radiation and influence.