文以载道优秀而经久的广告应承当起传播知识延续文明净化、优化人类生存空间之大任在广告画面或文案中创造一个鲜明生动的广告人物形象,以吸引消费者的注意力,提高广告的记忆和识别效果,这是现代广告传播中一种行之有效的策略。纵观各种媒体广告的人物形象,其中塑造得最多的莫过于女性形象。不可否认,广告中女性形象的成功塑造具有不容忽视的促销价值、创牌价值与审美价 The excellent and time-honored advertisements of the article should bear the responsibility of disseminating knowledge and continuing the civilization purification and optimizing the human living space. It creates a vivid and vivid advertising character image in the advertising screen or copy to attract consumers’ attention and improve the advertisement. Memory and recognition effects, this is an effective strategy in modern advertising communication. Looking at the characters of various media advertisements, there is nothing more than a female image. It is undeniable that the successful shaping of female images in advertising has promotional value, brand value and aesthetic value that cannot be ignored.