对于农村市场,城市产品想冲进去,农村产品想扎下根来,成功也好,失败也罢,农村市场并无模式可言,尤其科特勒的营销理论并不是完全针对中国,更不是针对农村,在当今指导农村市场的理论还是空白,经验不多但想当然却不少,以下列举四个,共商讨之。想当然一:城市火,农村活同“农村包围城市”市场开拓模式对比,更多营销人愿意相信“城市带动农村”的理论,认为,城市市场拓展后,城里人消费的产 For rural markets, urban products want to rush in, rural products want to take root, success or failure worth mentioning, there is no rural market model at all, especially Kotler’s marketing theory is not entirely for China, not for the rural areas, In today’s rural market guidance theory is still blank, with little experience but of course a lot of them, the following four, discuss. Take for granted one: the city fire, rural living with “rural encircling the city,” compared to the market development model, more marketing people are willing to believe “urban drive rural ” theory, that the urban market expansion,