近日,西北农林科技大学和南京农业大学等高校的一些营销专业的学生纷纷给笔者来信,提出的问题许多是初次涉入营销大门的人所遇到的共性问题,即如何才能把农药卖出去。笔者认为,这个问题既典型又复杂。因为农药作为特殊的救灾商品,有别于其他大宗商品。此外,对于一般商品因为不同的产品,不同 Recently, some marketing majors such as Northwest A & F University and Nanjing Agricultural University have written letters to the author. Many of the questions raised are common problems encountered by those who are involved in marketing for the first time, that is, how to sell pesticides . The author believes that this problem is both typical and complicated. Because pesticides as a special relief products, different from other commodities. In addition, for general merchandise because of different products, different