Studies investigate into the case of Seychelles tourism sector and how Visual Identity (VI) can be used to influence the rating factor in terms of incoming Chinese clients. The paper includes information about the beginning of the industry and how importance and impact, has on the small Island State. It also gives a better understanding about the Seychelles Island, what it has to offer as a tourism destination, it also includes information about the beginning of the industry and how much importance and impact it has for the small island state. Data collection from the Seychelles National Bureau of Statistics and China Bureau of Statistics was also collected to analyze the inbound and outbound rate of visitors. three travelling Agency Company based in Seychelles were selected (7 degrees south, Mason & Creole, including the Seychelles Tourism Board (STB) which falls under the Government) for interviews and for data collection. One island amongst the 115 was chosen as an example and showcase its uniqueness. The paper continues by analyzing VI, and how best it can used to advertise Seychelles Island and how it can influence the impact visibility for Seychelles Island. In addition, a wedding planner company is created and VI is used to showcase various designs on daily product.