中国国际传播的目的,是为实现中华民族伟大复兴的中国梦,为中国的和平发展,营造良好的国际舆论环境,提供有力的国际舆论支持。随着中国国家利益在全球不断拓展,中国与世界的联系日益广泛而深入。增强与中国综合实力和国际地位相适应的国际传播能力,已成为中国对外传播的一项紧迫而重要的任务。在经济、政治、社会、文化以及信息传播日益全球化的大背景下,互联网技术快速发展,新的媒体形态不断涌现,传统媒体面临转型压力。面对复杂的国际舆论环境,中国媒体要提高国际传播能力,必须科学布局、统筹规划、融合发展、一体推进;需要在国家总体发展战略基础上,根据国家 The purpose of China’s international communication is to provide a powerful international media support for the realization of the Chinese dream of the great rejuvenation of the Chinese nation and for the peaceful development of China and the creation of a favorable international media environment. With the continuous expansion of China’s national interest in the world, the link between China and the world is increasingly extensive and in-depth. Enhancing the international communications capabilities that suit China’s overall strength and international status has become an urgent and important task for China’s external communications. Under the background of economic, political, social, cultural and information globalization, the rapid development of Internet technology, the emergence of new forms of media and the pressure of transformation of traditional media. In the face of complicated international public opinion environment, in order to improve its international communication capability, Chinese media must scientifically and overall plan, merge and develop, and push forward together. Based on the overall national development strategy,