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针对你的产品特质设计不同的时效性体验与宣传,将有助于消费者以合适的方式接触并了解产品的特征与优势,从而将体验式营销做得更好。随着苹果由乔布斯主导的再次崛起,“体验”开始成为一个营销常用词汇,大家似乎从一个不怎么注重销售本身的苹果商店成功之道开始领悟出体验式营销的重要性。苹果商店这个接触点为消费者提供了体验苹果产品的机会,通过短时间的上手使你渐渐熟悉并喜欢上苹果的操作界面、使用习惯,以及外观设计。
Designing different timeliness experiences and promotions tailored to your product’s characteristics will help consumers to get the most out of experiential marketing by engaging and understanding the features and benefits of the product in the right way. With Apple’s dominance of Jobs again, “experience ” began to become a common vocabulary for marketing, and everyone seemed to begin to appreciate the importance of experiential marketing from a less-successful approach to selling their own Apple store. Apple Store This touch point provides consumers with the opportunity to experience Apple products, through a short time to get started getting familiar with and like Apple’s user interface, habits, and design.