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Steve Jobs, the former chief executive of Apple, announced his resignation as head of Apple on Aug 24, 2011. The following is the letter from Steve Jobs to the Apple board.
You learn from defeat, you havent really lost. 如果能从挫败中有所领悟，那你并没有真的失败。
Do it today or regret it tomorrow. 今日不行动，明日必定为之后悔！
To the Apple Board of Directors and the Apple Community:
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apples CEO, I would be the first to let you knowUnfortunately, that day has come
I hereby resign as CEO of AppleI would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee
As far as my successor（继任者）goes, I strongly recommend that we execute（执行）our succession plan and name Tim Cook as CEO of Apple
I believe Apples brightest and most innovative（创意改革的）days are ahead of itAnd I look forward to watching and contributing to its success in a new role
I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you
Steve
Tim Cook, the newly appointed CEO of Apple, sent an email to the troops after Steve Jobs stepped down. Below is the full text of the email.
Team:
I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the worldJoining Apple was the best decision Ive ever made and its been the privilege of a lifetime to work for Apple and Steve for over 13 yearsI share Steves optimism for Apples bright future
Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employeesWe are really looking forward to Steves ongoing guidance and inspiration as our Chairman
I want you to be confident that Apple is not going to changeI cherish and celebrate Apples unique principles and valuesSteve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNAWe are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do
I love Apple and I am looking forward to diving into my new roleAll of the incredible support from the Board, the executive team and many of you has been inspiringI am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is Tim
Cook, 50, once served in IBM and Compaq before he joined Apple in 1998. He was promoted to the chief operating officer in 2007 and has been the real CEO responsible for most of Apples daytoday operations during Jobs medical leaves.
Its believed that the replacement will not affect Apples business at least in short term, but it is unclear whether Apples innovation and operational efficiencies will continue unabated.
Reading Comprehension:
1. What message does Cook mainly intend to communicate in his email to the team?
A. Joining Apple is a best decision.
B. Unique guidance makes Apple a success.
C. Apple isnt going to change.
D. Optimism brings Apple a bright future.
2. It can be inferred from the passage that .
A. Cook has been in charge of Apples daily operations since 2007
B. Cook is proud of his promotion and regards it as a lifetime honor
C. Steve Jobs refused to provide ongoing guidance because of his health problem
D. Steve Jobs and Tim Cook share the same belief in Apples future
3. According to Tim Cook, what makes Apple the magical place that it is?
A. Apples unique culture, principles and values.
B. Apples best quality products in the world.
C. Apples successful sales promotion strategies.
D. Apples great efforts to satisfy its employees.
答案与解析：
1. C Cook作为新的继任者，他在信中想要向员工传递的主要信息为他接任Apple以后会继续延续Apple独特的核心文化和价值观，不会做大的改变，以此让员工对未来的发展充满信心，Cook信中的第三段可以得到印证。
2. D 根据Cook信中的第一段最后一句话，他和Steve Jobs对Apple的将来持有同样的信念。
3. A 根据Cook信中的第三段I cherish and celebrate Apples unique principles and valuesSteve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA.可知Apple的成功在于它已经深入到DNA中的一种独特核心文化和价值。
【词汇与短语聚焦】
1. chief executive 总裁，董事长，最高行政长官
2. resignation n. 辞职→resign v. 辞职
?After working at the firm for ten years, Kate resigned from her position.
resign oneself to屈服，顺从
?He resigned himself to the fact that he could not attend a private university.（Module 9 P69）
3. be the first to let you know
The beginning is always today. 新的开始，总在今天。
Dont waste your new tears for the old sorrow. 不要为旧的悲伤，浪费新的眼泪。
非谓语结构作定语时，其所修饰的名词前有the only, the last, 序数词及形容词最高级等修饰时，或者名词本身为chance, plan, way, need, intention等，此时常用不定式作定语修饰该名词：
主语+be the first /second…to do sth
?He is always the first to come and the last to leave.
?King Henry IVs mother tongue was English and he was the first king to use English after the Normans came to England in 1066. ?Edison was the first scientist to build a modern research and development centre.（2009上海春）
?Last month I was lucky enough to have a chanceto make a trip into space with my friend Li Yanping, an astronomer.
?That is the only way we can imagine to reduce the overuse of water in students bathrooms.（2010上海卷）
即学活用
?The captain was the first person the hole in the side of the ship torn by a coral bed, so he had all the things away to raise the boat in the water.
A. finding; thrownB. to find; throwC. to find; thrownD. finding; throw
?The ability an idea is as important as the idea itself.（2011湖南卷）
A. expressingB. expressedC. to expressD. to be expressed
Keys: C C
4. contribute to
（1）导致
An increase in the price of drugs has contributed to the rising cost of medical care.
We are often warned that eating too much fat can contribute to heart disease and cause high blood pressure.
（2）有助于
I think you need some outdoor exercise. Plenty of fresh air will contribute to good health.
【归纳拓展】
短语lead to与result in均可表示“导致”这一含义：
Often listening to MP3 with a highvolume may lead to permanent hearing loss.
Tourism, while it brings in money to a country, can also result in damage to the World Heritage sites there.
即学活用
?A growing number of people are beginning to believe that learning new skills and knowledge more promotion opportunities.
A. contributes toB. refers toC. devotes toD. appeals to
?We are often warned that eating too much fat can heart disease and cause high blood pressure.
A. contribute toB. devote toC. bring inD. lead in
Keys:A A
5. privilege n. 特权
6. optimism n. 乐观→optimistic adj. 乐观的
7. incredible adj. 难以置信的
8. unabated adj. 不衰的，不减弱的
【句型结构】
9. I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple
recommend sth to sb =recommend sb sth向某人推荐某物
?Our teacher recommended us some new books on this subject.
recommend sb to do sth =advise sb to do sth建议/劝告某人作某事
?I recommend you to get down to work as soon as possible.
recommend doing sth =advise doing sth建议做某事
?I recommend going by railway.
recommend + that从句，从句中使用虚拟语气，虚拟的构成是should +动词原形，should可省。
?He recommended that the experiment （should） be done in the open air.
recommend sb as 推荐某人为……
?I recommend her as your secretary.
recommendation (n.) 推荐，劝告（不可数）
即学活用
?汉译英：他建议我们拒绝那个委员会的邀请。(recommend + that从句)
?I recommended an EnglishChinese dictionary, which I thought would be of great help to you.
A. buyingB. boughtC. to buyD. be bought
Keys: He recommended that we (should) refuse the invitation of the committee. A
You learn from defeat, you havent really lost. 如果能从挫败中有所领悟，那你并没有真的失败。
Do it today or regret it tomorrow. 今日不行动，明日必定为之后悔！
To the Apple Board of Directors and the Apple Community:
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apples CEO, I would be the first to let you knowUnfortunately, that day has come
I hereby resign as CEO of AppleI would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee
As far as my successor（继任者）goes, I strongly recommend that we execute（执行）our succession plan and name Tim Cook as CEO of Apple
I believe Apples brightest and most innovative（创意改革的）days are ahead of itAnd I look forward to watching and contributing to its success in a new role
I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you
Steve
Tim Cook, the newly appointed CEO of Apple, sent an email to the troops after Steve Jobs stepped down. Below is the full text of the email.
Team:
I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the worldJoining Apple was the best decision Ive ever made and its been the privilege of a lifetime to work for Apple and Steve for over 13 yearsI share Steves optimism for Apples bright future
Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employeesWe are really looking forward to Steves ongoing guidance and inspiration as our Chairman
I want you to be confident that Apple is not going to changeI cherish and celebrate Apples unique principles and valuesSteve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNAWe are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do
I love Apple and I am looking forward to diving into my new roleAll of the incredible support from the Board, the executive team and many of you has been inspiringI am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is Tim
Cook, 50, once served in IBM and Compaq before he joined Apple in 1998. He was promoted to the chief operating officer in 2007 and has been the real CEO responsible for most of Apples daytoday operations during Jobs medical leaves.
Its believed that the replacement will not affect Apples business at least in short term, but it is unclear whether Apples innovation and operational efficiencies will continue unabated.
Reading Comprehension:
1. What message does Cook mainly intend to communicate in his email to the team?
A. Joining Apple is a best decision.
B. Unique guidance makes Apple a success.
C. Apple isnt going to change.
D. Optimism brings Apple a bright future.
2. It can be inferred from the passage that .
A. Cook has been in charge of Apples daily operations since 2007
B. Cook is proud of his promotion and regards it as a lifetime honor
C. Steve Jobs refused to provide ongoing guidance because of his health problem
D. Steve Jobs and Tim Cook share the same belief in Apples future
3. According to Tim Cook, what makes Apple the magical place that it is?
A. Apples unique culture, principles and values.
B. Apples best quality products in the world.
C. Apples successful sales promotion strategies.
D. Apples great efforts to satisfy its employees.
答案与解析：
1. C Cook作为新的继任者，他在信中想要向员工传递的主要信息为他接任Apple以后会继续延续Apple独特的核心文化和价值观，不会做大的改变，以此让员工对未来的发展充满信心，Cook信中的第三段可以得到印证。
2. D 根据Cook信中的第一段最后一句话，他和Steve Jobs对Apple的将来持有同样的信念。
3. A 根据Cook信中的第三段I cherish and celebrate Apples unique principles and valuesSteve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA.可知Apple的成功在于它已经深入到DNA中的一种独特核心文化和价值。
【词汇与短语聚焦】
1. chief executive 总裁，董事长，最高行政长官
2. resignation n. 辞职→resign v. 辞职
?After working at the firm for ten years, Kate resigned from her position.
resign oneself to屈服，顺从
?He resigned himself to the fact that he could not attend a private university.（Module 9 P69）
3. be the first to let you know
The beginning is always today. 新的开始，总在今天。
Dont waste your new tears for the old sorrow. 不要为旧的悲伤，浪费新的眼泪。
非谓语结构作定语时，其所修饰的名词前有the only, the last, 序数词及形容词最高级等修饰时，或者名词本身为chance, plan, way, need, intention等，此时常用不定式作定语修饰该名词：
主语+be the first /second…to do sth
?He is always the first to come and the last to leave.
?King Henry IVs mother tongue was English and he was the first king to use English after the Normans came to England in 1066. ?Edison was the first scientist to build a modern research and development centre.（2009上海春）
?Last month I was lucky enough to have a chanceto make a trip into space with my friend Li Yanping, an astronomer.
?That is the only way we can imagine to reduce the overuse of water in students bathrooms.（2010上海卷）
即学活用
?The captain was the first person the hole in the side of the ship torn by a coral bed, so he had all the things away to raise the boat in the water.
A. finding; thrownB. to find; throwC. to find; thrownD. finding; throw
?The ability an idea is as important as the idea itself.（2011湖南卷）
A. expressingB. expressedC. to expressD. to be expressed
Keys: C C
4. contribute to
（1）导致
An increase in the price of drugs has contributed to the rising cost of medical care.
We are often warned that eating too much fat can contribute to heart disease and cause high blood pressure.
（2）有助于
I think you need some outdoor exercise. Plenty of fresh air will contribute to good health.
【归纳拓展】
短语lead to与result in均可表示“导致”这一含义：
Often listening to MP3 with a highvolume may lead to permanent hearing loss.
Tourism, while it brings in money to a country, can also result in damage to the World Heritage sites there.
即学活用
?A growing number of people are beginning to believe that learning new skills and knowledge more promotion opportunities.
A. contributes toB. refers toC. devotes toD. appeals to
?We are often warned that eating too much fat can heart disease and cause high blood pressure.
A. contribute toB. devote toC. bring inD. lead in
Keys:A A
5. privilege n. 特权
6. optimism n. 乐观→optimistic adj. 乐观的
7. incredible adj. 难以置信的
8. unabated adj. 不衰的，不减弱的
【句型结构】
9. I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple
recommend sth to sb =recommend sb sth向某人推荐某物
?Our teacher recommended us some new books on this subject.
recommend sb to do sth =advise sb to do sth建议/劝告某人作某事
?I recommend you to get down to work as soon as possible.
recommend doing sth =advise doing sth建议做某事
?I recommend going by railway.
recommend + that从句，从句中使用虚拟语气，虚拟的构成是should +动词原形，should可省。
?He recommended that the experiment （should） be done in the open air.
recommend sb as 推荐某人为……
?I recommend her as your secretary.
recommendation (n.) 推荐，劝告（不可数）
即学活用
?汉译英：他建议我们拒绝那个委员会的邀请。(recommend + that从句)
?I recommended an EnglishChinese dictionary, which I thought would be of great help to you.
A. buyingB. boughtC. to buyD. be bought
Keys: He recommended that we (should) refuse the invitation of the committee. A