美国作者约瑟夫派恩与詹姆斯吉尔莫一起出版了一本名叫“体验经济”的书,他们认为体验是一种创造难忘经历的活动,是企业把服务作为舞台,产品作为道具,为人们创造出记忆深刻的活动。随着体验经济风靡全球,各行各业便将其作为最大卖点,如迪士尼主题乐园、环球影城、嘉年华游乐场等,把人们最后的感受作为产品成功的检验标准,留下开心或者糟糕的回忆决定了这个商品、这项活动是否能被大众所接受与喜爱。 American author Joseph Pine co-authored with James Gilmore a book titled “Experiential Economy,” arguing that experiential activity is an activity that creates an unforgettable experience in which businesses use services as a stage and products as props for people to create A memorable event. As experience economy swept the world, all walks of life regarded it as the biggest selling point, such as Disney theme park, Universal Studios, Carnival playground, the last of people’s feelings as the test of product success, leaving happy or bad memories Decided the product, whether this activity can be accepted and loved by the public.