咨询业在中国的发展已经有十多年了,渐渐地得到了企业的理解和认同,其服务的范围也从财务、市场调研到法律、人力资源几乎无所不包。然而在很长一段时间内,CRM(顾客关系管理)还只是一个从书本上舶来的新名词,一个管理实践上的空白。即使是那些国际知名的管理咨询公司,在中国也鲜能提供CRM 的专业服务。 The development of consulting industry in China has been more than ten years, and gradually gained the understanding and recognition of enterprises. The scope of its services also ranges from finance and market research to law and human resources. However, for a long time, CRM (Customer Relationship Management) is only a new term brought from the book, a management practice gap. Even those well-known international management consulting firm, in China can provide CRM professional services.