缘起:上个月,我有幸受邀为第十四届中国大学生艺术节学院奖全国高校巡讲的讲师,向高校师生分享自己对广告创意的看法、想法,以及做法。到太原站山西大学的时候,和文学院广告系主任韩志强先生在席间闲聊,其中,他的一句话让我触电,瞬间,我感觉自己像在广告语的新大陆旅行,巧遇哥伦布。后来,我们畅聊了许久,受益良多之余,也让我思考了很多。现整理成文,以飨读者。溯源:为什么会有感觉呢记得韩先生当时问了我一句“山西给你印象是什 Origin: Last month, I was fortunate enough to be invited as a lecturer for the 14th China Art Festival Academy Award to give a lecture tour to colleges and universities all over the country to share my thoughts, ideas and practices on creative ideas with university teachers and students. When I arrived at Taiyuan University Shanxi University, I chatted with Mr. Han Zhiqiang, director of the Department of Advertising at Taiyuan University. Among them, I was electrocuted by one of his remarks. In a flash, I felt like I traveled in the advertising language of New World and met Columbus. Later, we chatted for a long time, while benefiting a lot, I also think a lot. Now collated to readers. Origin: Why do you feel it? I remember Mr. Han was asked me a sentence ”What is your impression of Shanxi