漫画作为娱乐产品的一个种类,其表达方式相对于商业模式而言,有着非常独特的特点。尤其是日本的漫画作品,作为整个创意产业的内容源头,起着非常重要的作用。漫画作品受到观众的喜爱之后随之而来的是动画、游戏、电影、电视、玩具等其他形态的产品衍生开发,漫画的娱乐性、易读性以及低成本和个人创作的特点,让它成为实验一个创意一个故事或者一些角色是否受欢迎的最佳形态。所以对于漫画来说,它需要拥有一个很重要 Comics as a kind of entertainment products, its expression relative to the business model, has a very unique characteristics. In particular, Japan’s manga works as a source of content for the entire creative industry and plays a very important role. Subsequent to the love of comic books, the subsequent development of other forms of animation, games, movies, television, toys and other forms of product derivative, comic entertainment, readability, and low cost and personal creation make it Experiment with a best idea of ​​whether a story or some character is welcome. So for comics, it needs to have a very important