受互联网时代个性化、互动性强、形式多样的新媒体影响,邮政函件业务发展的市场环境已悄然发生了变化。信息技术的迅猛发展对传统邮政的替代作用日益凸显,电子账单悄然分流着纸质账单业务,使传统函件的业务空间迅速萎缩。为探究新媒体业务转型发展新路径,集团公司江苏省宜兴市分公司以开发政务市场为切入点,在新媒体业务开办最初的三个月就实现了全省县级分公司五个"第 Influenced by the new media with personalized, interactive and diversified forms in the Internet era, the market environment for the development of postal letter business has quietly changed. With the rapid development of information technology, the substitution effect of the traditional postal service has become increasingly prominent. The electronic bill quietly diverts the paper bill business, rapidly shrinking the business space of the traditional mail service. In order to explore a new path for the transformation of the new media business, the Yixing Branch of the group company, Jiangsu Province, started with the development of the government market. In the first three months after the start of the new media business, the five county-level branches of the province were realized