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电视节目跨屏融合成为电视行业拥抱“互联网+”的必然选择,跨屏融合不是单纯意味着节目在不同屏幕载体间播出,而是能在多大程度上实现多种媒介间优势互补。跨屏融合要求多种媒介功能有机整合,媒介功能的延伸必将催生电视节目新形态。“内容为王”依然是“互联网+”时代媒体打造核心竞争力的关键。电视媒体要在未来竞争中取得主动,必须强化节目IP精品意识和版权意识。拥有自主版权的优秀IP是电视媒体把握未来发言权,启动融媒体战略的核心。电视节目跨屏融合还通过优化电视节目传播环节及环节间联系从而优化电视节目传播生态。
The cross-screen integration of TV shows has become an inevitable choice for the television industry to embrace “Internet + ”. Multi-screen integration does not simply mean that programs broadcast on different screen carriers, but to what extent they can complement each other. Cross-screen integration requires a variety of media functions of organic integration, the extension of media features is bound to give birth to a new form of television programs. “Content is king ” is still “Internet + ” era of the media to create the core competitiveness of the key. TV media to take the initiative in the future competition, we must strengthen program IP boutique awareness and copyright awareness. Excellent IP with independent copyright is the core of the media strategy of the media to grasp the future voice and start the financial media strategy. Cross-screen integration of TV programs also optimizes the ecology of TV programs by optimizing the links between television programs and links.