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农村消费市场不旺,是国内需求不足的一个重要原因。但德农农资超市进军农村生资市场,却昭示了扩大农村消费市场的“支点”所在,并提供了一种有悬念的路径选择。诱人的“生资蛋糕” 寿光德农农资超市有限公司总经理助理王建军说:“我们到农村开办农资超市,首先看好的还是这块诱人的‘大蛋糕’”。据德农公司市场调查,寿光市农民的农资消费量为户均9000元,农田亩均3000元。而每亩大棚蔬菜的农业生产资料消费量为亩均5000元。寿光市大棚蔬菜面积共80万亩,以此计算,毛消费量为40亿元。在而且随着高
The weak consumer market in rural areas is an important reason for the lack of domestic demand. However, the entry into the capital market for rural agricultural capital by Deinong agricultural capital supermarkets clearly shows that there is a “fulcrum” for expanding the rural consumer market and provides a suspenseful path choice. Seductive “cake” Shouguang Takunong Supermarket Co., Ltd. Wang Jianjun, assistant general manager, said: “We went to the rural agricultural capital supermarket, the first bullish or attractive piece of cake.” According to the market survey of DeNong Company, the amount of agricultural capital consumed by the peasants in Shouguang City is 9000 Yuan per household and 3,000 Yuan per mu in farmland. The consumption of agricultural means of production per mu of greenhouse vegetables is 5,000 yuan per mu. Shouguang City vegetable area a total of 80 acres of greenhouses, this calculation, gross consumption of 4 billion yuan. And with high