在当今媒体环境下,传统媒体与新媒体交相辉映,递见融合,信息传递速度更快,方式更多样。受众穿梭于琳琅满目的媒介之中,接收或被动接收着更为纷繁多样的信息。某些电台、电视台为了追求收听率、收视率,为在诸多媒体之间拔得头筹,忽视甚至是要求播音员主持人无视广播电视语言的规范化,盲目追求流行, In today’s media environment, traditional media and new media make up each other, deliver messages and deliver messages more quickly and in a more diversified manner. The audience shuttlecocks through an array of media, receiving or passively receiving more diverse information. Some radio stations and television stations, in pursuit of listening rate and audience rating, are trying their best to win top positions among many media, ignoring and even requiring broadcasters to ignore the standardization of radio and television languages ​​and blindly pursue the popularity.