目前,许多医院已把竞争目标由追求市场份额的数量逐渐转向市场份额的质量。市场份额的质量即患者忠诚的数量。衡量患者是否忠诚的最重要的尺度即看其是否重复地购买某医疗机构的医疗服务。因为有关研究发现顾客忠诚度在决定利润方面比市场份额更加重要。 At present, many hospitals have gradually shifted their competition objectives from the pursuit of market share to the quality of market share. The quality of market share is the amount of patient loyalty. The most important measure of patient loyalty is to see if it repeatedly purchases medical services from a medical institution. Because the study found that customer loyalty is more important than market share in determining profitability.